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One of the issues many women, especially visibly Muslim women or women of color, run into is we are hyper aware of the need to prove our competence. Men's competence, especially white men, is taken for granted. So we focus on appearing competent vs "warm", even seeing warmth as a weakness. This ends up hurting our ability to influence others. In contrast, if your competence is assumed, you can lead with warmth and not feel it compromises your credibility.
"If someone you're trying to influence doesn't trust you, you're not going to get very far; in fact, you might even elicit suspicion because you come across as manipulative. A warm, trustworthy person who is also strong elicits admiration, but only after you've established trust does your strength become a gift rather than a threat."